Shuddha Amrutdhara Organics

In Ichalkaranji, a town in Maharashtra,well-known for its textile industry, my brother and I
started our business in 2019. Our decision to enter the cold-pressed oil industry was
motivated by our common goal of promoting natural, healthier substitutes for the refined oils
that are currently dominating the market.
We began small, pooling our resources to acquire basic cold-press equipment and sourcing
high-quality seeds—groundnuts, sesame, and coconuts from local markets. Our original
setup was in a little shed at home, where we pressed our first batches. It was difficult in the
beginning to persuade clients to convert from cheaper, mass-produced oils to our premium,
unprocessed offering. We depended on word-of-mouth, giving away free samples at local
markets and emphasising the health benefits of cold-pressed oils, such as improved nutrient
retention and no chemicals.
By mid-2020, we had a loyal customer base that consumed approximately 50 litres each
month. Encouraged, we put every penny back into the business. We upgraded our
equipment and recruited a person to manage pressing and packaging. Social media was a
game changer for us; we showed our method, provided client testimonials, and offered
doorstep delivery. This clarity increased trust, and our sales soared to 250 litres by 2021.
Scaling requires more strategy. In 2022, we expanded our product line with almond and
castor oils, targeting health-conscious urban consumers beyond Ichalkaranji. By 2023, we hit
300 liters monthly, thanks to consistent quality and a growing reputation.
By 2024, five years from our humble start, we reached 500 liters per month. It was more
than just sales; it was about building a brand that people trusted. From a shed to a thriving
small business, our experience in Ichalkaranji taught us about resilience, inventiveness, and
the power of community. We’re not stopping here; the goal is to keep growing, one bottle at
a time.